Snow White, Sleeping Beauty, Cinderella … All princesses want to marry Prince Charming. And, this prince is subjected to a terrible spell: it is absolutely charming and irresistible for all girls. In addition, Philippe is destined to be the culprit that love disappears forever from his kingdom if before 21 years is not able to find true love. But how can an irresistible prince, condemned to love all the maidens he knows, find true love? With the help of Lenore, an unruly gold-digging thief, who for some mysterious reason sees no charm in him beyond the riches he possesses, Philippe will embark on an adventure full of dangers, enigmas and hilarious situations, determined to save his kingdom from fatal fate.